Protocol Photo specializes in documentary style photography for private clients and events. We recognize that it takes a skilled and discrete photographer to make the memorable photographs that come from genuine and unscripted moments. Protocol Photo Director and Chief Photographer is Samantha Appleton.  

Samantha was most recently an official White House Photographer for the Obama administration. She spent nearly five years with the Obama family photographing their most public and private moments as presidential candidate and First Family. Protocol Photo was inspired by one of the most important aspects of her job at the White House: creating photographic mementos for the thousands of people who have met the President and First Lady. 

In addition to her political work, she spent the first decade of her career covering many of the most tumultuous events of the past decade. Primary stories have included conflict in Iraq, Afghanistan and Lebanon, social issues in Africa and immigration issues in the US. She has won numerous awards including Pictures of the Year, World Press Master Class, American Photography and Camera Arts. She is currently writing a non-fiction book project on Iraq. 

This website is under construction, but Protocol Photo is accepting bookings for commercial, event and personal documentary photography. For further information, please contact us at 


(917) 553-4242